Progress In Advertising: Funny Vs. Plain Disgraceful

For every commercial like this


There are about 12 like this


I find the above Old Spice commercial funny and brilliant for a variety of reasons...the major one is that it doesn't, for a second rely on egregious targeting methods that render it bafoonery. In fact the actor does such a brilliant job that the fact that he is African American has little to do with the intentions of the commercial. It is this color blind use of their pitch man that makes this commercial even funnier as it somehow plays into the random nature of the skit. Old Spice, in my opinion, has really stepped up their publicity and advertising to the point where their sense of humor contributes to the brand.

McDonald's on the other hand actively tries to be as degenerative as possible. My question is why do they always resort to this song and dance. I guess these two were free as they are the same actors who were in the "Mc lovin" commercial that I thought was a little more offensive than the one above.