from ONTD
Caught in a media whirlwind, Gatorade has dropped Tiger Woods.
It is the first major endorsement loss for the champion golfer since reports of numerous affairs and an unclear car crash.
However, Gatorade says it has nothing to do with Woods’ scandal and that the decision to discontinue its “Tiger Focus” drink was created before the car accident and allegations held against him.
In a statement to CNBC, Gatorade officials said: “We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010. We hope to share more about our 2010 plans soon.”
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