If you live, work, or drive in Los Angeles, then you have probably started seeing these random billboards (brilliant) that have been popping up like wildfire. At first glance, I had no idea what they were designed to promote, but then upon further inspection the name Bruce Willis pops out and you gather that its an upcoming movie, one with the release date curiously rendered too small for general view. In short, I think the campaign for this film is absolutely brilliant in that it does what is the point of promo itself, to generate buzz and get people talking. Lets see if the movie measures up
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